Kwon Sang-woo Ranks #1 in February Film Actor Brand Reputation, Surpassing Lee Byung-hun and Song Hye-kyo

On February 18, the Korea Corporate Reputation Research Institute announced the rankings for the February Film Actor Brand Reputation, with Kwon Sang-woo claiming first place. He was followed by Jung Hae-in in second place and Lee Byung-hun in third. Other top-ranking actors included Lee Yi-kyung, Lee Jung-jae, Gong Yoo, Hwang Woo-seul-hye, Lee Jin-wook, Ha Jung-woo and Jeon Yeo-bin.
For the February rankings, Kwon Sang-woo displayed strong brand competitiveness, securing the top spot. Link analysis highlighted “natural”, “witty” and “breakthrough” as key keywords, while related search terms such as “Hitman 2”, “Jung Joon-ho” and “Son Tae-young” showed high relevance. Notably, his positive feedback ratio stood at an impressive 87.48%, reflecting a highly favorable public reception.

The top 30 rankings for Film Actor Brand Reputation included: Kwon Sang-woo, Jung Hae-in, Lee Byung-hun, Lee Yi-kyung, Lee Jung-jae, Gong Yoo, Hwang Woo-seul-hye, Lee Jin-wook, Ha Jung-woo, Jeon Yeo-bin, Hyun Bin, Im Si-wan, Son Suk-ku, Song Hye-kyo, Ma Dong-seok, Kim Hye-soo, Lee Je-hoon, Gong Hyo-jin, Lee Dong-wook, Jung Joon-ho, Song Ji-hyo, Park Bo-young, Kim Nam-gil, Lee Joon-hyuk, Kang Dong-won, Lee Kwang-soo, Kim Tae-ri, Kim Ji-young, Kim Woo-bin and Song Seung-heon.
Meanwhile, the success of “Hitman 2”, in which Kwon Sang-woo plays the lead role, has significantly contributed to his brand reputation ranking. Since its release, “Hitman 2” has continued to attract audiences, surpassing 2,406,305 cumulative admissions as of 7:50 PM on February 14. This figure surpasses the final box office record of “Hitman”, which ended its run with 2,406,232 admissions. Notably, “Hitman 2” reached this milestone two days faster than its predecessor, adding further significance to the achievement.